My original post can be found at http://freethworld.com/the-business-of-free/
The success of Google has transformed the economy of the world. In the 20th century the model of business remained largely unchanged. A business offered a product or service for a specific cost to the buyer. For the most part; the price of a product or service depended upon the amount of profit which could be earned above the cost of production and what customers would pay to keep a business alive.
Google changed that by offering their services to people for free. With Google, any person can search the wealth of information available on the internet, receive electronic mail, obtain phone service, and benefit from a tremendous range of other services – completely for free. Google is a company who transformed people; rather, users, into their product. Instead of selling a product or service to the consumer, Google sells the consumer’s information to the business.
Businesses became Google’s customers; offering a revolutionary method of targeting customers (users) with advertisements. Because their customers are businesses, and they offer services to consumers for free, Google has fashioned a model of providing valuable services without cost to the user of those services. This is a model which I hope yo enhance with an organization I have created called Freeth World.
I believe that success in life and business is all about relationships. Seeing ideas, projects, and solutions come to life is becoming less about what you know (although that is certainly important) as who you know and how we connect with each other – especially in the online information arena.
My intent by creating Freeth World is to build an organization that provides services, helping people build relationships both in the online world, and the natural world, completely for free. We will only accept donations in return for the services we provide.
Freeth world is an organization which builds relationships with our clients that are based not on the bottom line; or, money in return for services, but on trust. We trust our clients to exchange an amount they believe is fair, and which they can afford.
It is my hope that in using this model, we are able to provide useful and high quality services to any person and help others, regardless of their financial state, to achieve success. We believe that as we help our clients succeed, we will also succeed, creating a win-win professional relationships. We make our client’s success, our success as well.